We are used to thinking of tourism as a flow of people crossing borders, but the reality is very different. In countries like Italy, where the sector is often considered strategic by local institutions, the majority of tourist movements occur within national borders. Tourism impacts the economy, seasonal employment, the organization of services, and even the management of public spaces — both urban and natural.

Not just distant travels: day trips also matter

When we talk about tourism, it doesn't just mean the classic trip with luggage and overnight stays. Even a day trip for recreational purposes is included in the count. According to Eurostat, in 2019 61% of domestic tourism spending in the EU came from residents traveling within their own country. Of this, 42% is related to stays with at least one overnight, while 19% concerns day trips.

Foreign tourists count, but less than expected

And international travelers? They represent 39% of domestic tourism spending in EU countries: 34% related to overnight stays, and only 5% to day visits. These numbers debunk the idea that foreign tourism is always the main driver of the local tourism economy. In reality, domestic tourism is often the true backbone — even in countries with strong international appeal like Italy.