The artificial intelligence developed by OpenAI is also conquering Italy. According to the latest report by Vincenzo Cosenza based on Audicom – Audiweb system data, in the month of April 2025 alone, ChatGPT reached 8.8 million monthly active users, equivalent to 20% of connected Italians. Driving the growth is the 18-24 age group, where penetration reaches 35%, with peaks of 37% among students.

But the most "used" is Character AI: 20 hours a month in front of the screen

ChatGPT is the most popular, but Character AI is the most engaging. This chatbot, which allows chatting with artificial intelligences that mimic celebrities, historical and fictional characters, is used for almost 20 hours a month per person. It is especially popular with a young and female audience. In the United States, it has already sparked discussions due to the lack of moderation in generated content.

Following are Gemini and Copilot, DeepSeek and Claude are growing

After ChatGPT, the report indicates a significant gap for other AI tools: Google Gemini reaches 2.8 million monthly users, followed by Microsoft Copilot with 2.7 million. Among the emerging alternatives, the Chinese DeepSeek stands out with 716,000 users, Perplexity with 270,000, and Claude by Anthropic with 158,000. At the bottom, Character AI (119,000) and Grok integrated into X/Twitter, with only 54,000 users.