Forget the cliché of the tailor who works "for a crust of bread." The story of Luca Grassia begins in the outskirts of Naples as a subcontractor and today is a reference brand in the world of bespoke fashion. His distinctive feature? Hand-drawn sketches, between pencil and watercolor, that have enamored Japan (and social media).
It all starts with a video
A simple video on Facebook, where Grassia designs and cuts a suit, captivates Jerry Kinoshita, a guru of Japanese fashion. From that moment, Naples and Tokyo begin to communicate through elegance. Kinoshita flies to Italy, meets Grassia, and takes him to Japan, where he introduces him to giants like Itochu.
From the screen to the windows of Tokyo
The Japanese debut takes place with the entry into the luxury chain Isetan, followed by Estnation. Today, Grassia's signed garments – both prêt-à-porter and bespoke – are also sold in Osaka and Kobe, with over 200 pieces made for a discerning, demanding, and loyal clientele.
Anecdotes from a rockstar of tailoring
Over time, the fame of the Neapolitan master has reached celebrities like Masahiro Okafuji, CEO of Itochu, and pop star Kamogashira San. Incredible but true: a client wanted his signature on the wall of their restaurant in Tokyo. Another waited two hours for an autograph on a magazine. When tailoring becomes a cult.
A craft passed down
The Grassia family has been synonymous with Neapolitan tailoring since 1960. Tradition, quality, and passion are passed down from generation to generation. With Luca, the art of the needle meets a younger design, without losing an ounce of authenticity. Every suit is designed to blend with the wearer.
Japan and Naples: distant worlds, kindred spirits
"Tokyo rewards those who can work with their hands, who convey authenticity," says Grassia. "I will always remember the dinner organized in our honor, with typical Campanian products brought in especially to make us feel at home." The Japanese culture of excellence has found fertile ground in Italian savoir-faire.
The expansion continues: Milan in the crosshairs
With a store in Milan's fashion district, the brand enters the elite of European haute couture. "Milan is the international gateway of made in Italy," explains Grassia, "and our next goal is a network of monobrand stores in key cities. We bring Neapolitan tailoring around the world, staying true to ourselves."
