Wimbledon, Australian Open, final at Roland Garros. At 23 years old, Jannik Sinner has rewritten the history of Italian tennis, taking it to places it has never been before. But it's not just the court that smiles upon him: according to Reputation Manager, he is Italy's most appreciated champion, ahead of stars like Hamilton and Leclerc. With 94 points out of 100, he tops the "Top Champion Reputation" ranking, which monitors visibility, online sentiment, and perceived value.
Winning image, even off the court
Kindness, sportsmanship, social commitment. Sinner embodies a positive model that appeals to sponsors: no controversies, zero gossip, lots of authenticity. The result? A solid reputation that translates into long-term global contracts. The "Sinner" brand is a guarantee.
Sponsors and staggering figures
In 2025 alone, Jannik could earn over 50 million euros: 30 million from 13 sponsors including Nike, Gucci, Rolex, Lavazza, Fastweb, Intesa Sanpaolo, De Cecco, and Panini; 20 million from prizes and bonuses.
Football in pursuit
While still the most represented sport (35 athletes in the top 160), no footballer makes it into the top 5. The first is Dybala, seventh. Followed by Brignone (skiing), Totti, Lautaro Martínez, Del Piero, and Lukaku. The data is clear: today sponsors reward values, visibility, and credibility more than just football notoriety.
Hamilton and Leclerc, superstars but not unbeatable
In second place is Lewis Hamilton, a Ferrari driver with a salary of 50 million a year and heavyweight sponsors (Tommy Hilfiger, Monster Energy). His activities range from cinema to sustainable drinks; there is also his social commitment with the Mission 44 Foundation that strengthens his image.
Third place goes to Charles Leclerc, another Ferrari face with a 30 million salary and luxury brands in his portfolio: Armani, Bugatti, Ray-Ban, Richard Mille. He too has founded his own brand: Lec.
The new face of sport
Sinner is proof that today, to be a star, it's not enough to win: you also need to be credible, authentic, and inspiring. And he does it better than anyone else. From 'Carrot' to a global brand, the step was short.
